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Summer-Ready Cider Launches

Summer-Ready Cider Launches

ONLINE MARKETING TRENDS

Summer-Ready Cider Launches

A new series of libations are being launched by Brothers Cider in the UK that are sure to come as welcome news to consumers this spring and summer as they seek out a refreshing option to try out.The brand is launching two new varieties including Honeycomb and Pink Grapefruit, while also bringing back its Cloudy Lemon option because of popular demand. The English ciders each feature a 4% ABV and are characterized by their refreshing flavor profiles that are all perfect for enjoyment in the warm weather.Senior Marketing Manager at Brothers Cider Nicola Randall spoke on the brand’s latest launch saying, “We know that there is a huge desire from fruit cider drinkers for new and interesting flavours, therefore we are confident that our two new and original flavours Pink Grapefruit and Honeycomb, will not only excite our existing customers but bring in new ones as well. As part of our flavour strategy for 2021 and as a leader in innovation within the category, we are also excited about the return of Cloudy Lemon, which was the industry’s first Lemon flavoured cider. We faced a huge demand from our customers to bring it back and we listened.”


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