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Super-Chic Versatile Sunglasses

Super-Chic Versatile Sunglasses

ONLINE MARKETING TRENDS

Super-Chic Versatile Sunglasses

Willows is a new sunglasses brand that several TikTok creators recently profiled for their unique design. Instead of armbands, the sunglasses have “chain arms” with crystals at the base to keep them in place. To wear the shades, put the frames on the bridge of your nose and hang the chain around the back of your ears. Alongside the traditional way of wearing the sunglasses, the brand also shows how to sport the shades behind the neck, using the chain to tie it together in the front to “create a ‘necklace’ when the sun sets.” The success of the social media content has been so great that many brand styles are now sold out. However, many styles and pre-ordering of new styles are available on the platform.Image Credit: Willows


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