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Sustainable Footwear Trials

Sustainable Footwear Trials

ONLINE MARKETING TRENDS

Sustainable Footwear Trials

Discovering new products hinges on being open to trying them and eco-friendly footwear brand VIVAIA is inviting women to try its stylish, sustainable and comfortable new styles, for free, as part of a limited-time footwear trial. The worldwide Brand New Collections Free Trial campaign spotlights new arrivals for the Spring/Summer 2021 season and it takes inspiration from “women in different professions and lifestyles.”In the SS 2021 New Collection, there’s Giselle for seaside holidays, elegant Emery heels, Della parties and everyday work alike, plus supportive Evermore sneakers for outdoor activities like hiking.VIVAIA is recruiting 500 testers from across the globe to experience its unique 3D knit technology, which uses turns plastic bottles into threads that are used for the upper portions of the sustainable styles.


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