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Targeted Body Care Cosmetics

Targeted Body Care Cosmetics

ONLINE MARKETING TRENDS

Targeted Body Care Cosmetics

These new Olay Premium Body Care products are being launched by the brand to offer consumers targeted benefits for them to incorporate into their daily self-care regimes. The products include the Olay Cleansing and Renewing Body Care Duo, the Olay Premium Exfoliating Body Wash Collection and the Olay Dermatologist Designed Collection. Each of the products make use of premium ingredients to offer just the right kind of benefits that consumers are looking for ranging from skin firming to exfoliation and beyond.Senior Brand Director for Olay Body Selina Phillips spoke on the new Olay Premium Body Care products saying, “Olay is redefining body care with our latest innovations — our Retinol Duo, our Premium Exfoliating Body Wash Collection and our Dermatologist Designed Collection. We continue to elevate the body care category by offering curated solutions to transform skin, no matter the skin type, so women can feel fearless in their skin.”


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