ONLINE MARKETING TRENDS
Thoughtful Skincare Brand Designs
Free The Birds, a UK-based design agency specializing in health and beauty brands, has unveiled its latest branding and packaging identity for Skin Therapy, an everyday skincare brand that sells a wide range of products for Adults, Kids, and Babies. Free The Birds tackled a rebrand of Skin Therapy’s sub-brands, intending to create an overarching sense of cohesiveness between them all. As a result, all the products — which range from face washes to body lotions and lip balms — have been given a warm and wholesome look and identity. For example, the Baby range includes playful animations of different animals but delivers them in a soft, minimalist style. Similarly, the Spa collection consists of a modest branding that features decorative swirls and turquoise hues, evoking feelings of relaxation and indulgence.