ONLINE MARKETING TRENDS
Tongue-in-Cheek Meme Marketing Campaigns : meme marketing
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Mike’s Hard Lemonade & Imgur Target Millennial Audiences
The meme marketing campaign for the holidays is part of Mike’s Hard Lemonade’s ‘The Brighter Times’ which focuses on optimism in an age where it is far easier to be a pessimist. In addition to the humorous visual assets, the campaign also hosts a contest, where the brand pledges to fly out “six lucky Imgurians home to surprise mom and dad.”
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