The July 2019 pop culture tide reveals that many brands are using the aesthetics and narratives of TV shows, celebrities, and so on to entertain, connect to, and capture consumer attention.

One of the best examples in this list is The Good Burger pop-up that was launched by Nickelodeon to celebrate the reboot of its hit 90s show ‘All That.’ The experience is kept as close to authenticity as possible and given the following of the show, it will, without a doubt, generate much interest in nostalgic audiences.

Another example that is spotlighted in the July 2019 pop culture-inspired campaigns category is the KFC and MTN DEW collaboration that features a marketing tactic centered around storytelling and the interaction between KFC’s Colonel and Sweet Lightning — a new mascot for MTN DEW.

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