Many of the most popular August 2019 social media ideas offer celebrations of the less-than-shiny parts of life and using the Internet. Craving depth and authentic experiences, social media users are no longer looking to engage with just picture-perfect content and desire connections with people and brands that are unafraid to exhibit raw vulnerability and honesty. To acknowledge this, Kahlua created a Zero Likes Given campaign and gallery that brings attention to unappreciated social media posts and Diesel purposefully extended its Pride campaign after noting a drop in followers to prove that “love transcends numbers.”

Recently, Instagram expanded its tests on hiding the number of likes collected on the posts shared to its platform, helping users to stress less about numbers and more about real connections.

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