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Top-Selling Skincare Serenades : PITERA Essence
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‘Oh PITERA’ by John Legend is a Tribute to SK-II’s PITERA Essence
As part of its Pitera Masterclass series on YouTube, skincare brand SK-II is devoting plenty of videos to its best-selling PITERA Essence. The entertaining web series now includes ‘Oh PITERA,’ an original love song to the skincare product performed by none other than John Legend. The singer is joined by other familiar faces from the brand’s Pitera Masterclass series, including James Corden, Naomi Watanabe and Tang Wei.
The transformative skincare product is lovingly called “Miracle Water” by many and the product’s formula has remained a secret for years—yet the Masterclass series shares insight into what may have inspired the product: “the chance observation of the sake brewers’ youthful looking hands in contrast to their old wrinkled faces.”
According to John Legend, his love song to the skincare product was created in about 30 minutes over his piano at home.
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