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Traditionally British Kombuchas

Traditionally British Kombuchas

ONLINE MARKETING TRENDS

Traditionally British Kombuchas

The Lo Bros Rhubarb & Apple Kombucha is a limited-edition offering from the Soulfresh-owned brand that will provide consumers in the UK with a distinctly British flavor option to try out. The drink is characterized by its high-quality flavor that is free from dairy and gluten, while also being 100% organic and vegan. Positioned as an adult soft drink, the kombucha flavor contains millions of probiotics just like the brands other offerings.General Manager of Soulfresh Dom Dalton spoke on the new Lo Bros Rhubarb & Apple Kombucha saying, “At Soulfresh we are committed to innovation and are really excited to be launching our latest limited-edition kombucha, a delicious rhubarb and apple SKU, in Sainsbury’s, Ocado, Planet Organic and Whole Foods Market. We wanted to create a unique flavor combination that is reminiscent of the nation’s favorite fruit crumbles and pies, and through this launch we are tapping into burgeoning demand for exciting adult soft drinks in the UK.”


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