Travel Insurance Rebranding Initiatives : Avanti Travel Insurance

Avanti Travel Insurance, a UK-based company, recently unveiled its new rebrand, which included a revamped website and brand identity. The change encapsulates the brand’s commitment to personalized travel insurance and will feature the new tagline ‘That’s Travel Reassurance.’

To stand out from competitors, Avanti Travel Insurance’s new branding features a new logo and brand characters, Martha and Arthur. The characters target the company’s key demographic — younger boomers looking to enjoy their retirement years by traveling. The animated gray-haired couple is well dressed and is pictured enjoying typical vacation activities including lounging by the pool, walking to the beach, and riding an electrical scooter.

The concept was developed by the creative industry ‘Founded’ and the Brazilian 3D animation group ‘Estudio Icone.’