The campaign features multiple 15-second commercials that depict individuals preparing their lunches or dinners via the microwave. The tongue-in-cheek campaign underlines the speed of the preparation with playful, adult wording that is covered by the loud beep of the microwave. “We are in a world where convenience is king,” says Meghan Baumann, Hormel Compleats brand manager. “The Fast as BE:EP campaign is a perfect way to remind consumers that Hormel Compleats products provide a complete and satisfying meal in just 60 seconds.”
Hormel Compleats has a product line of over 30 homestyle meals including chicken Alfredo, roast beef and mash potatoes, and rice and chicken — all of which takes under a minute to prepare.