Hendrick’s Gin, the renowned Scottish gin producer, recently partnered with creative agency Space to launch an unusual immersive campaign — the ‘Portals to the Peculiar’ — to promote its new line of Orbium gin. The multi-sensor event invites guests to “escape the conventional and embrace the delectable” by taking a dive into the brand’s bizarre world.

The pop-up includes seemingly ordinary portals that bring guests “an unusual world oddly infused with rose and cucumber” that seeks to “[break] up the daily grind and take people beyond the obvious.” The 45-minute experience begins in a laundromat but soon allows attendees to meet intriguing characters and unexpected situations.

This unique and on-brand immersive pop-up event is perfect for Millennials and Gen Zs who crave experiences and social media moments.

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