In anticipation of the annual Veganuary–a challenge that asks participants to go plant-based for the month–PETA launched a Veganuary cheat sheet campaign that helps first-time participants navigate the terrain. The brand is offering a free Vegan Starter Kit that aims to guide users through the transition that includes recipes, grocery shopping lists, and more. The Veganuary Cheat Sheet campaign also shares resources that highlight local vegan restaurants in small towns across the globe. For those looking for further support, the guide also includes information on PETA’s free Vegan Mentor Program which offers one-on-one support from a personal vegan coach. As more consumers opt to follow a plant-based diet, campaigns like this will support the challenges that this growing demographic faces.Image Credit: PETA


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