The Pure dairy-free spreads have been revamped by Kerry Foods with a vibrant branding aesthetic that gives them a cheery disposition to catch the eyes of curious consumers. Each of the spreads are accented with hand-drawn ingredients along with a halo overtop of the brand name to further reinforce the pure and simple profile of the alternative spread. The rebranding has been unveiled alongside a new variant — Perfect Baking — which is perfect for vegan baking endeavors.

Senior Category Manager Jessica Hamilton spoke on the Pure dairy-free spreads saying, “Consumer feedback has been that they like our spreads, but that it was time for a fresh and modern new look to better reflect what Pure stands for. Pure was the original dairy-free spread in the category and we are proud of our clean, simple recipes and sustainability credentials, and the new packaging design better reflects this.”



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