For the first time ever, The Macallan is introducing an e-commerce whisky boutique powered by Thirstie Inc. that gives shoppers the chance to purchase single-malt Scotch whiskies. The platform doubles as a virtual gathering place for whisky lovers, as it serves as a one-stop-shop for discovering new products and getting inspired. The site, which launched just ahead of Father’s Day, includes resources like The Macallan Gift Guide for choosing the perfect Father’s Day gift. In the future, the guide also promises to be useful for those who are shopping for other special milestone celebrations or simply expanding their personal collection.As the virtual whisky boutique is launching during a troubling time for the hospitality industry, it is helping to support the James Beard Foundation Open for Good campaign. Image Credit: The Macallan

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