ONLINE MARKETING TRENDS
Witty Tequila Tipping Campaigns
In celebration of Cinco de mayo, Jose Cuervo is asking fans to “get tipsy” for delivery drivers. The tequila brand “knows that delivery drivers have worked extra hard this past year – and deserve to be tipped generously for their efforts.” Therefore, Jose Cuervo teamed up with rapper J-Kwon, best known for his 2004 single Tipsy, to encourage fans to “get tipsy” when ordering Mexican meals for the holiday. Those who get #TipsyForCinco and tip their delivery driver 20% or more have the chance to get their entire meal paid for by Cuervo through the popular mobile payment service, Venmo.For the chance to have Cuervo pay for your Cinco de Mayo feast, just tweet a photo of your receipt that includes a tip of 20% or more alongside the hashtag #TipsyForCinco to @JoseCuervo. Winners will be randomly selected daily from April 27 through May 9 via Twitter entry. Fans can participate from May 10 through May 31 by uploading their receipts to cuervo.com/tipsyforcinco.Image Credit: Jose Cuervo
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