AR sneaker products, experiences and tools are changing the way people shop for shoes, allowing for people to simply admire a new sneaker style on their feet, get properly sized so that they can order the right fit or participate in a virtual unboxing experience. Since it can be incredibly tricky to order the most comfortable fitting style online, these augmented reality innovations are disrupting the way people make purchases online and in-store.

Thanks to the effortless way that augmented reality content can be accessed through a mobile device, most experiences do not need to be tied to a physical location. However, sneakerheads will be blown away by the custom footwear experience that’s offered with the in-store Nike Makers Experience, which leverages not just augmented reality but also object tracking and projection technology.



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