Leveraging the pervasiveness of selfie culture, artists, organizations and brands are turning to selfie-friendly museum exhibits as a way of increasing foot traffic, engagement and social media sharing.

Over the past few years, consumers have been introduced to the colorful Museum of Ice Cream, as well as plenty of other food-themed exhibits that provide the perfect backdrops for photos. As many of these kinds of museums attract young audiences for their Instagrammable qualities alone, some like the pop-up Museum of Plastic use this to their advantage to increase the reach of thought-provoking installations.

Inspired by the immense popularity of selfie-friendly museum exhibits, traditional museum experiences are being reworked to engage younger audiences—examples of this can be seen in Bangkok’s Museum of Me and the National Ethnographic Museum’s installation that turns selfies into gravel portraits on the spot.

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