ONLINE MARKETING TRENDS
12-Year Livestreaming Campaigns : slow fight
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Sioo:x is Pitting Its Products Against Nature for ‘The Slow Fight’
While one side of the floor is treated with the brand’s protective product, the other half remains untreated—which leaves an open invitation for competing brands to apply their product and see how it fares against Sioo:x’s.
The Slow Fight officially began on June 4th and is livestreamed for 24 hours a day online.
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