This list includes some great examples of empowering ads that do not only seek to celebrate womanhood and boost confidence, but also marketing campaigns that attempt to contribute to social movements for equality and justice. Some ads are more subtle, some are quite emotional and others are just incredibly direct. One empowering ad that fits in the last category is the recent marketing move from L’Oréal. The cosmetic brand launched a campaign that coincided with National Equality Pay Day. The message was quite clear and the content of the empowering ad drew directly from statistics, ensuring an air-tight argument.
From inclusivity of sport to equality in the workplace to body positivity, empowering ads can be very targeted, expressive and can positively resonate with their audience.