ONLINE MARKETING TRENDS
18 Interactive Billboard Designs
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There really seems to be no limit to innovatively interactive billboards — from Taco Bell’s cheese-dispensing sign which topped up nachos with gooey goodness to FOX’s sunlight-responsive posters that burst into flame to Peoples Jewellers’ sizeable love-embracing campaigns. New technology and its creative applications do not only benefit consumer engagement, but they also help brands to better target their demographic. For example, Uber tapped into data from mobile operators to create a billboard that curates special, real-time advertisements to individuals who are in close proximity to its interactive billboards.
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