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Female-Centric Soccer Campaigns : gender inequality in sports

Female-Centric Soccer Campaigns : gender inequality in sports

ONLINE MARKETING TRENDS

Female-Centric Soccer Campaigns : gender inequality in sports

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DFB Launches an Ad That Tackles Gender Inequality in Sports

As public consciousness is expanding, more and more individuals and brands are recognizing that gender inequality in sports is an issue that needs and deserves to be addressed. Ahead of the Women’s World Cup — which is held in France from June 7th until July 7th, the German Football Association (DFB) joined forces with Commerzbank to share an empowering campaign that brings awareness to the discrepancy.

The video occupies a curious territory where it both spotlights the national women’s team of Germany, while simultaneously “acknowledges the football establishment’s own role in diminishing female football accomplishments.” Not only is this transparency touching, but it also paves the way for redemption as the DFB attempts to contribute to the abolition of gender inequality in sports.

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