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18 Luxury Fragrance Innovations

18 Luxury Fragrance Innovations

ONLINE MARKETING TRENDS

18 Luxury Fragrance Innovations

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These luxury fragrance innovations include bespoke pop-ups and unisex anti-stress perfumes. Standouts include Harvey Nichols’ recent perfume pop-up which was inspired by a real life fragrance lab. The activation gave the visitors in London a chance to create custom scents and was launched by perfumer Nest in collaboration with Experimental Perfume Club — a company specializing in personalized layered fragrances.

Other luxury fragrance innovations to note include the Nue Co.’s Functional Fragrance, a unisex scent that works to reduce stress and luxe car brand Bentley’s ‘Bentley Beyond’ fragrance. The latter is said to “capture the color, emotion and scent of journeys” and speaks to luxury car owners’ growing desire for niche merchandise and product offerings inspired by their favorite auto brands.

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