Snapchat is hoping to make its platform more accessible to advertisers with its new instant tool for verticle advertisements — called ‘Instant Create.’ The instant tool helps advertisers create an ad that is friendly to verticle formats and is available to advertisers through Snapchat’s self-serve Ads Manager.

Snapchat’s new tool gives users the three things to do when creating an ad for the platform. The first step is to identify the purpose of a campaign, the second is to enter the advertiser’s website address, and the last step is to indicate a target audience. From there, the Instant Createtool can import creative assets form the user’s website to create an add.

The new tool is intended to make advertisements more accessible on the platform.

Image Credit: Snapchat



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