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AI eCommerce Assistants

AI eCommerce Assistants

ONLINE MARKETING TRENDS

AI eCommerce Assistants

Buzzo is the name of Haptik’s artificial intelligence assistant and it was created to enhance digital shopping experiences. The AI-powered voice assistant is said to bring “the simplicity of an in-store assisted experience to apps and websites,” as it helps users navigate product choices with a voice-enabled interface.Buzzo taps into meta data like filters, reviews, pricing and tags to understand a user’s voice commands given in natural language. Like an in-store service agent, Buzzo helps to make meaningful recommendations, as well as suggest upsells, cross-sells to make the shopping experience as worthwhile as possible. Research supports the fact that eCommerce is only continuing to grow, especially in the midst of a pandemic, and “digital is now the default way of shopping for most Millennials.”


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