ONLINE MARKETING TRENDS
Alcohol-Branded Contests : Cape Line
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Cape Line Will Give an Ambassador $10,000 to Give Up Frosé This Summer
The strike against the frozen rosé wine slushies is to save consumers time and energy with messy blenders. Cape Line Sparkling Cocktails instead suggests consumers try one of its three flavors of alcoholic beverages including: ‘Hard Strawberry Lemonade,’ ‘Margarita,’ or ‘Blackberry Mojito.’ The fizzy beverage boasts real cane sugar, fruit juice and carbonated water that is only 120 calories. The sparkling cocktails can be stored in freezers for two hours to produce a delicious and mess-free cold summer beverage.
Individuals interested in entering the contest can pledge to give-up frosé all summer by emailing nowayfrose@capeline.com. Applicants should include a short (100 words or less) paragraph detailing” how they’d live their best summer WITHOUT frosé.” The contest runs from today until June 28th, and the winner will be announced on July 3.
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