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Anime Blood Donation Campaigns : KKT21

Anime Blood Donation Campaigns : KKT21

ONLINE MARKETING TRENDS

Anime Blood Donation Campaigns : KKT21

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Japan’s Ministry of Health, Labour and Welfare Created ‘KKT21’

On ‘MHLWchannel,’ Japan’s Ministry of Health, Labour and Welfare account on YouTube, people will now find a short video starring KKT21, a group of animated characters who are helping to remind the public of the importance of donating blood. The idol group KKT21 is an abbreviation of Kenketsu “Blood Donation” 21st Century and is the feature of a short-form animated video called The Birth of KKT21.

KKT21 was specifically created to appeal to young adults and teens over the age of 16 in response to a decline in donations from people in these age groups. In the video, young viewers have the chance to learn about the need for volunteers, how to find a blood donation facility nearby and more.

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