ONLINE MARKETING TRENDS
AR Makeup Discovery Apps : virtual tryon
Guerlain’s Virtual Try-On Visualizes Lipstick, Foundation & More
With proprietary 3D rendering from VOIR, the experience gives consumers a digital experience that parallels the way that they would ordinarily test various makeup products in-store. Some of the products that can be virtually trialed on one’s face include Guerlain’s L’Essentiel foundation and Terracotta.
At the start of the month, Guerlain launched new shades for its Rouge G Lipstick, which can already be virtually modeled by those with the VOIR app or visiting a Guerlain retailer with an in-store iPad.