ONLINE MARKETING TRENDS
Satirical Smart Home Ads : State Farm Smart Living
The State Farm ‘Smart Living’ Campaign Targets Asian-American Audiences
Targeting a market that the insurance company felt was under-represented in the media, this commercial aims to dispel stereotypes and incorporates “fresh story lines that reflect aspects of Asian culture, such as a love for technology” and also includes Mandarin Chinese subtitles that are paired with both Mandarin and English dialogue scenes.
Spotlighting what can happen when smart technology goes wrong, the State Farm ‘Smart Living’ ad addresses a Millennial-friendly topic while also appealing to comedy fans.
Image Credit: Fluent360