AR-Powered E-Commerce Campaigns

Afterpay has launched a new advertising campaign in Australia with digital agency AnalogFolk called ‘Carte Diem.’ The campaign intends to announce the return of ‘Aferpay Day,’ a bi-annual shopping event created by the company that offers exclusive deals to Aferpay customers. Integrated into the campaign is a one-of-a-kind augmented reality experience called ‘Invisibility Drops,’ which allows shoppers to discover exclusive product releases. These will include unique products from major brands such as Dyson or Sephora — two brands that have already teamed up with Afterpay for the campaign. These exclusive drops will be discoverable across various platforms including the Afterpay website and app, as well all major social media channels and Youtube. “We’re excited to see our ‘Carte Diem’ campaign for Afterpay Day encourage shoppers to seize huge deals responsibly, whilst supporting retailers,” said Andrew Balint, the VP of Marketing at Afterpay Australia and New Zealand.Image Credit: Afterpay Australia


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