ONLINE MARKETING TRENDS
Encrypted Messaging Platforms
Facebook has extended the option of turning on end-to-end encryption for voice and video calls. End-to-end encryption is a security feature that prevents third parties from listening in on conversations. The feature has been available for text conversations on the platform since 2016 – although not commonly known. The brand explains that when end-to-end encryption is enabled, nobody else, including Facebook, will know what’s being said or sent. End-to-end encryption is already widely used on apps such as WhatsApp and Signal. It is becoming an industry standard and Facebook has decided to join this movement. Facebook plans to begin public testing of its end-to-end encryption technologies in a trial. It also plants to test end-to-end encryption for Instagram direct messages. .Image Credit: Facebook
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