Nike worked with digital agency AKQA in Japan on Create with Air Max, an augmented reality-enabled zine to accompany the launch of the Nike Air Max 2090. With this AR tool, users are able to customize their sneakers digitally, much like a coloring book. The mixed-reality zine is additionally enhanced with interviews, stories and fan-created content. Sneaker fans will especially love diving into the content, as the printed zine shares what inspired the latest iteration of the Air Max sneakers. The use of augmented reality and the focus on digital customization for this launch is particularly relevant at a time when brands need to focus on reaching and engaging consumers virtually. While the 56-page coloring book is now being given out in stores in Japan, consumers can take its contents further by sharing their unique creations online.Image Credit: Nike


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