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Art Gallery Cooking Tutorials

Art Gallery Cooking Tutorials

ONLINE MARKETING TRENDS

Art Gallery Cooking Tutorials

Food and art often intersect, but now the pairing is becoming a little more deliberate with #uffizidamangiare — a cooking initiative hosted by Florence’s Uffizi gallery, which invites chefs and cooks to create dishes inspired by some of the gallery’s famous works of art. With museums closed, this unique virtual event serves as a way to boost engagement for the gallery, while connecting with home-bound consumers who are trying their hand at cooking. Each week, a tutorial video is posted to the gallery’s Facebook page, inviting consumers to follow along. Perfect for art lovers, this experience draws its inspiration from a different painting each week – with the ingredients, colors, or meal paying homage to the image. Photo Credits: designboom, facebookImage Credit: gallerie degli uffizi


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