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Dessert-Inspired Snack Bars

Dessert-Inspired Snack Bars

ONLINE MARKETING TRENDS

Dessert-Inspired Snack Bars

The Nakd Almond Macaroon snack bars are one of the latest offerings from Natural Balance Foods in the UK that will offer consumers with a nutritious and delicious way to stay fueled throughout the day. The snack bar is reported to taste just like an almond and vanilla macaroon, and is made with a series of raw fruits and nuts to make it a nutrient-dense option to choose. The bar is being launched individually or as part of a four-pack for consumers to pick up from Waitrose starting in February 2021 with an expanded launch taking place at Holland and Barrett, Suma and The Health Store.Senior Brand Manager of Nakd at Natural Balance foods Louise Cullinane spoke on the new Nakd Almond Macaroon snack bars saying, “It’s important for Nakd and the category to ensure strong flavor variety across each flavor profile of chocolatey, treaty, fruity and nutty to drive incremental sales. Our new almond macaroon will support the growth of nutty flavors just like our previous launches of blueberry muffin and salted caramel have done for the other flavor profiles.”


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