Big in Japan’s Packaging Can Be Scanned to Discover Songs

Big in Japan’s QR code cans provide a fun way for consumers to interact with the brand whether or not they choose to scan the packaging to discover more. Rather than just having a mysterious black and white QR code, as so many packaging designs do, these canned beverages boast artful QR code designs that visually represent popular songs. Consumers are challenged to decode the elements depicted in each of the artful codes, which include cherries, bombs, thunderbolts and lightning.

After making a guess about a song, consumers are able to scan the product packaging to be linked to Spotify and instantly get an answer, as well as hear an iconic song thanks to the creative multi-sensory QR code packaging.

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