NBO & Brands Attempt to Bail Black Mothers Out of Jail
The initiative was launched for Mother’s Day and it reaches millions through Lush and Ben & Jerry’s social media channels. Partnerships like this are capable of harnessing the popularity of brands in a healthy and meaningful manner. The campaign was designed to call attention to the problem, as well as drive funding for NBO’s efforts. In addition to this, Ben & Jerry’s supplement its social awareness campaign with a dedicated online page with FAQs, articles and ways to take action.