ONLINE MARKETING TRENDS
Athlete-Approved Yogurt Products
This new Müller Corner Creations product has been created in collaboration with British sprinter Dina Asher-Smith to offer consumers a flavorful option to try out when looking to satisfy their hunger and their sweet tooth. The product features strawberry flavored yogurt along with three treats in the corner to add in including raspberry flavor hearts, strawberry flavor hearts and white choco balls. The product will come in six-packs in the UK starting this month at Asda and Morrisons.Asher-Smith spoke on her new Müller Corner Creations product saying, “The team at Müller wanted to take our partnership to the next level, and it seemed natural that the first step would be to design my own product and see it go to market. Within a few days we had a massive tasting session with the whole Müller Corner team, to try hundreds of possible combinations and flavours, to see which one I liked best. It was a really exciting project for me and I can’t wait for everyone to try it.”
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