ASOS’ ‘Virtual Catwalk’ Presents Products on Augmented Reality Models

Earlier this spring, ASOS began experimenting with showing augmented reality models and now the online fashion retailer has updated its app with an AR catwalk feature. The ‘Virtual Catwalk’ experience gives consumers an effortless way to view products in real life. To make the most of this new in-app feature, ASOS application users are able to point their smartphone camera at a flat surface and launch the AR button—and by doing so, a realistic augmented reality model will appear before their eyes to model the selected product.

ASOS’ Virtual Catwalk was developed with London-based augmented reality firm HoloMe and will be available for over 100 new ASOS Design products, helping to redefine the mobile shopping experience.



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