ONLINE MARKETING TRENDS
Authentic Flame-Grilled Burger Stunts : flame-grilled burger
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This Burger King Marketing Campaign Embraces Slinningsbålet
To emphasize the taste and quality of the flame-grilled burger, the company’s Norway outlet took a customer on a helicopter ride to showcase how the ‘Whopper’ is prepared. In tune with Scandinavian culture, huge bonfires — known as ‘Slinningsbålet,’ are ignited to mark the arrival of midsummer. The customer received a flame-grilled burger, which was prepared at 125 feet over the Slinningsbålet.
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