Anti-Craft Beers : regular beer

DuClaw Brewing Co.’s ‘Regular Beer’ Pokes Fun at Craft Beer Culture

Thanks to the immense popularity of craft brews, beer lovers are now able to enjoy unique products like macaroni and cheese pale ale or peanut butter and pickle pilsners—and DuClaw Brewing Co.’s Regular Beer offers a return to simpler times. The simply branded and packaged beer is only described as “a beer that tastes like beer” and pokes fun at the saturated craft beer market, which sometimes has people asking “Can’t we just get a regular beer?”

Regular Beer specifically appeals to consumers who are feeling the effects of decision fatigue when it comes to selecting a craft beer. The product, which is launching soon, reportedly takes the form of a crisp and clear lager than can be consumed year-round.