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Beer-Themed Fashion Pop-Ups

Beer-Themed Fashion Pop-Ups

ONLINE MARKETING TRENDS

Beer-Themed Fashion Pop-Ups

London-based skateboard and clothing company Palace has once again joined forces with Belgium beer brand Stella Artois to launch all-new ‘Palace Arois’ pubs in London and New York. The collaboration sees the brands working together to transform two famous pubs — London’s ‘Blue Post’ and New York’s ‘Vig Bar’ — into special edition bar spaces to promote a new Stella Artois x Palace collaboration, which includes a unique range of “barware” items and apparel. Some notable pieces from the collection include New York and London-themed varsity jackets, baseball caps featuring the new ‘Palace Artois’ logo, and a tote bag designed for transporting beer. This one-of-a-kind effort marks the second time these two companies have collaborated on a clothing collection.Image Credit: Palace


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