Bowl-Inspired Tortilla Chips : Tortilla bowls

The Old El Paso Tortilla Bowls Have a Versatile Profile

The Old El Paso Tortilla Bowls are the latest creation from the brand that are formulated as a dipping-friendly chip option to choose as a snack or even to serve as an appetizer.

The snack chips are formed into the shape of small bowls that are perfect for scooping up larger quantities of dip or being filled with your choice of ingredients. This acts as a simple chip option that is easily prepared in a pinch and ideal for consumers of all ages to make them family-friendly.

The Old El Paso Tortilla Bowls were tested by the brand amongst targeted consumer demographics, which was explained by Marketing Manger for Meals and Baking at General Mills Lindsay Hill who said, “In our consumer testing, 73% of consumers said they would serve Tortilla Bowls as a starter, while 53% said they would make a great canapé.”