Brand-Sponsored Fitness Events : Move Makers

Sport Chek’s ‘Move Makers’ is a Day of Free Fitness Classes

Sport Chek recently announced the launch of ‘Move Makers’ — an interactive demonstration that encourages and empowers individuals to be active. The unique movement sessions are part of the fitness campaign, embodied by the slogan ‘#WhatMovesMe.’

Sport Chek partnered with multiple businesses including Biosteel, Civello, happy hippo, and others to provide a memorable experience. The event includes a braid bar, a smoothie bar, and bath soaks. Attendees also have the opportunity to have a ‘Recess’ workout session lead by Tyson Bankert with activities focused on childhood games, Yoga and breathing training lead by Sadaf Jamal, and a boxing boot camp led by wellness coach Louise Green. The event also offers free swag bags for participants with movement-enhancing products.

This interactive marketing technique allows consumers to gain an active experience and promotes catalyzation to accelerate consumers’ personal development.