ONLINE MARKETING TRENDS
Branded Dog Appreciation Contests
The Lagunitas Brewing Company, the brewery beloved for its iconic IPA, recently launched a new nationwide contest to fuel dog appreciation. The brand is hoping to raise awareness for all the four-legged animals offer us and will give 100 winners a $300 gift card they can use to purchase food and Lagunitas beer. In addition, fans can also win party supplies and dog merchandise from the brand. “For over a year now, dogs all across the country have been supporting their humans during some pretty tough times,” said, Lagunitas BrewMonster Jeremy Marshall. “That’s why Lagunitas wants to help fuel dog appreciation parties, or as we call them, ‘Doggy Boondoggles.’ We’re super excited to be giving a few of our lucky fans the opportunity to host something special for their pup, their friends, their pup’s friends, and everyone in between this summer.” Contestants can enter for a chance to win by posting an image or video on Instagram or tweet on Twitter explaining why their dog deserves a party, with the hashtag #LagunitasDogContest.To further support the brand’s goal of helping dogs, Lagunitas Brewing Company will be donating $20,000 to Best Friends Animal Society on International Dog Day this August.Image Credit: Shutterstock
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