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Egg-Focused Restaurant Challenges

Egg-Focused Restaurant Challenges

ONLINE MARKETING TRENDS

Egg-Focused Restaurant Challenges

The American Egg Board (AEB) and celebrity chef Connie Lovely Jackson, also known as Chef Lovely, are teaming up for the TikTok #EggDishChallenge, which aims to inspire consumers and support restaurants after a difficult few years in business. The challenge is being held with the aid of influencers across the country so that they can share their favorite local restaurants and nudge people to eat out more.Every restaurant tagged in a TikTok with the #EggDishChallenge hashtag will be entered for a chance to receive one of ten $10,000 donations and Chef Lovely will help to choose the top 10 deserving restaurants. Since the start of the pandemic, research reveals that one in four Americans is eating more eggs since the pandemic started, which provides plenty of opportunity for restaurants.


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