ONLINE MARKETING TRENDS
Branded Mayo Ambassadors
Kraft Mayo is looking for an enthusiastic mayo-lover in its new ‘Mayodorsement’ campaign. The brand hopes to sign a true mayonnaise fanatic to an ambassador contract worth $10,000. Alongside the financial bonus, the fan will also get a jar of creamy mayo with their face on it, and a full-page ad and digital billboard in their local town declaring their new title.Fans can enter to become the next mayonnaise ambassador for Kraft Mayo by showcasing their personality and passion for the creamy condiment through a video, photo, love poem, or other creative outlets. Those entering the contest must be following @RealKraftMayo and use the hashtags: #KraftMaydorsement and #Contest. Fans will vote on finalist entries on Instagram and Twitter ahead of the Kraft Mayo Draft around May 28.Image Credit: Kraft Mayo
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