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Branded Treasure Hunts : Wonderlust Collection

Branded Treasure Hunts : Wonderlust Collection

ONLINE MARKETING TRENDS

Branded Treasure Hunts : Wonderlust Collection

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Michael Kors’ Wonderlust Collection Includes a ‘Fantasy Island’ Activation

Fashion powerhouse Michael Kors launched its new Wonderlust Collection of fragrances in partnership with Estée Lauder with the ‘Fantasy Island’ experience — an interactive treasure hunt in New York. The launch also features Gigi Hadid and includes three scents: ‘Michael Kors Wonderlust Eau de Parfum’ that has oriental gourmand “that evokes never-ending exploration,” ‘Michael Kors Wonderlust Sublime’ with scents that are reminiscent of summer, and ‘Michael Kors Wonderlust Eau Fresh’ for a light and floral aroma.

The interactive treasure hunt is at Rockefeller Center Boutique and includes exclusive prizes, free samples, and memorable social media moments. Participants can use an experience map in order to navigate the “stops,” which include a photo booth, scent bar, and a “shellphone.” The interactive event is a great way to engage consumers through curated prizes and giveaways.

Image Credits: Instagram/@gigihadid

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