ONLINE MARKETING TRENDS
Branded Women-Equality Innatives : Secret Deodorant
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Secret Deodorant Donates to Women’s Soccer Team Equality Fight
Other brands have followed suit, such as Nike who released an ad stressing the importance of equality for women in sports and women empowerment. In addition, Visa announced a five-year sponsorship to the USWNT on the condition that half of the funds be in support of the women’s national team and other women-specific programs. These pay equality movements by major brands signal consumers’ dedication to gender equality, specifically in sports.
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