Brutally Honest Brands : honest brand

DURA is an honest brand who views climate change in completely realistic terms. The company utilizes the platform it has created for itself to educate the public. Its first t-shirt is quite gut-wrenching but also helpful. It spotlights an illustration of planet Earth — drawn by a five-year-old child, and the words ‘No Hope for Our Kids’ atop, with the ‘No’ crossed off. It is made out of recycled materials. The effect is quite thought-provoking.

The honest brand produces its clothes “on-demand [and] with zero-waste.” The manufacturing methods also call for the ethical treatment of employees and fair working conditions. Furthermore, DURA reinvests the proceeds that its garments generate into “developing green solutions and supporting environmental organizations.”

Photo Credits: Harry Carr/ Dura Solutions